Marketing

We offer a dynamic, career-focused BTEC Marketing programme designed for pupils who prefer practical, project-based learning over traditional exams.

The course blends academic theory with real-world application, covering essential topics such as digital marketing, brand management, and market research.

Pupils can choose the Extended Certificate, which is equivalent to one A Level and pairs well with other subjects, or the Diploma, which is equivalent to two A Levels for those seeking a deeper dive into the industry. Both pathways emphasise professional skills, preparing students for university or direct entry into the competitive marketing sector.

The Extended Certificate (equivalent to 1 A Level) consists of three units, including one exam. The assessment balance is a 33% exam focus and 67% coursework. For those seeking a more comprehensive study of the industry, the Diploma (equivalent to 2 A Levels) covers seven units, including six coursework modules and one exam, resulting in a 17% exam focus and 83% coursework split. Both options provide a practical, project-led approach to learning the marketing sector.

The Extended Certificate focuses on three core areas: Careers in Marketing, investigating industry pathways; Marketing Principles, covering the fundamental marketing mix; and Customer Communications, exploring segmentation and targeting. The Diploma adds four mandatory units: Applying Digital Marketing, Branding Products and Services, and Generating Customer Loyalty. Pupils also complete a specialist unit in Influencer Marketing to develop modern social media expertise. These units provide a comprehensive toolkit for entering the professional marketing sector or progressing to higher education.

Completing these qualifications opens doors to a wide range of professional pathways and higher education opportunities. The Extended Certificate and Diploma provide the foundational skills required for entry-level roles such as marketing assistant, social media coordinator, or market research junior. With the specific focus on digital trends and influencer marketing, students are well-prepared for modern careers in content creation, brand management, and public relations. Furthermore, the UCAS points gained from these courses support applications to university degrees in marketing, business management, or international communications, eventually leading to senior roles like marketing director or advertising executive.