Business: Budding First Year Entrepreneurs Enjoy Enterprise Morning
Barry Jackson, Head of Business

On Wednesday 13 January, the Business Department hosted the First Year for their annual Enterprise Morning (which was held online this year). The pupils were split into 10 groups, working with a Business teacher to navigate through a series of tasks that would test their entrepreneurial acumen and challenge them to think creatively and solve problems.

The first of their activities was to create a cereal bar that could tie in with the advent of the Summer Olympics and  successfully differentiate from rivals in this fiercely competitive market. To successfully design their product the groups had to critique the packaging of the existing brands, decide upon a celebrity who could endorse the product and create a tagline that would appeal to their target market of 12-16 year olds. Some of the more successful ideas included the “Bolt Bar”, the “Gold Bar” and the “Olympi Crunch”. Some “cerealsly good” ideas, I am sure you will agree?

The other activities focused on the economic problem of scarcity, choice and opportunity cost and the groups had to think strategically to weigh up options and make decisions. The scenarios they faced included surviving a zombie apocalypse, making cuts in government spending as well as allocating resources on a desert island. The pupils worked in teams, communicating effectively to assess the situation in each case and present their ideas.

I would like to take this opportunity to thank all of the First Year pupils for their positivity and energy throughout the morning. It was a pleasure to work with them and it appears we may have a few budding entrepreneurs to look out for in the future.

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